Key points:
Bid a Super Bowl difficult no less than the Olympic bid to build a stadium to spend 500 million US dollars
After the Super Bowl, the host city will receive nearly 1 billion net profit
Each Super Bowl can re-employ 20% of the unemployed
Kuaixian billions of real money, the difficulty of bidding Super Bowl as much as the Olympic bid
Local time on January 14, 2018, this magical night may stay in Minnesota's memory forever, widely considered to be in the National League finals ahead of the division round of wars, the Vikings in the final countdown stage With the incredible Digest of touchdowns touchdowns, the incredible reversal of the menacing New Orleans Saints team. The historic picture that Diekers celebrated in fan ends at the Heathrow Bank Arena terminal area is called the Neapolis Miracle, a permanent freeze in the history of the Vikings. Although the last team defeated Philadelphia in a single step and failed to become the first host team ever to show up in the Super Bowl, the Minnesota still has access to the super bowl of this grand The party, while Minneapolis, a less well-known northern city, can also make a lasting splash in history by hosting a successful Super Bowl. The opportunity to host the Super Bowl, Minnesota is again in the final second choice, from the hands of the New Orleans robbed.
Minnesota and the 52nd Super Bowl began to get married, going back to January 2014, when the media was the first to disclose the willingness of the Vikings and Minneapolis to bid for the Super Bowl to be held in February 2018. After more than two months of careful planning, on April 1, 2014, the Minneapolis Vikings official website announced that the Minnesota Super Bowl bid committee formally submitted its bid to the league, which marks the Minnesota home to host the Super Bowl, The dream of participating in Super Bowl, began to formally put into action.
According to the 150-page bid announcement, Minneapolis made the following commitment to the NFL Consortium composed of 32 employers: 1. Providing more than 180 hotels with 19,000 rooms to host the influx of fans ; • 48 venues for use in the Great Minneapolis area (including Minneapolis and the surrounding Bloomington, St. Paul) for possible celebrations of the Super Bowl Week; and 3, Provide full details of the training venue; 4, one that is Minnesota governor Mark Dayton signed a letter of support, and with Republican and Democratic legislative leaders endorsement. The first three points are indispensable as a commitment on hardware, but do not underestimate this last one, allowing a donkey who fights like a bipartisan to endorse endorsement with little difficulty, as early as Chicago's bid for the Olympics Partisan politicians have taken the lead in protesting against the backdrop of infrastructure construction, education funding and welfare for the bid to host the Olympic Games and have initiated protests, making them a major defeat in the eventual defeat of Chicago to the city of Olympics in Tokyo.
But such a more exhaustive application report, but still failed to make the NFL official satisfied, the media have disclosed a leaked NFL official list of the host city requirements, and some of the requirements in this list appear to be excessive Some of them are hard to understand. For example, host cities need to provide joint officials with bowling lanes, golf driving ranges and other non-gaming entertainment venues. For example, hotels hosting the Super Bowl need to subscribe to the NFL channel for more than one year.
Finally, on May 20, 2014, the NFL officially announced that Minneapolis, Minnesota, has emerged as the winner of the 52nd Super Bowl in February 2018 in competition with New Orleans and Indianapolis. The decisive factor in helping Minneapolis win the championship was the new home of the Vikings, the bank of the United Bank, which has just been announced. The $ 1 billion modern stadium, of which $ 500 million is ultimately financed by taxes paid by Minneapolis and taxpayers. Getting the Super Bowl hostage is clearly the best response for Minnesota locals who have spared no expense to build a brand new course with state power.
The new stadium costs more than 500 million US dollars, such burning money in the end worth it?
In addition to contributing $ 500 million to build a new stadium, in order to successfully host the Super Bowl, Minneapolis will spend more than $ 30 million to strengthen security, improve ground transportation capabilities, and hold pre-match fans activities. Among them are Chinese Super Bowl LIVE, a new generation of Chinese music star Wu Yifan, the organizing committee invited two Gold Medal Gold producer, can be described as spared no expense. Such a big investment can certainly bring high returns? This is a lot of people, including Minnesota locals are very concerned about the issue.
The Clock Reverted To May 20, 2014, when Atlanta proudly announced the 52nd Super Bowl in Minnesota in 2018, Sigmund-Wilf, one of the Vikings' owners, was in a hue of color and smiles, then said in an interview , He kept in emphasizing the personal team and the public's full cooperation has a very important significance. Of course, he and the Vikings are extremely fortunate to be owner of the team, with the strong support of the local government, and the upcoming luxury stadium that will make the rest of the league coveted and admired. After all, there have been famous league teams and local cities to apply for a new stadium fails, anger and overnight move things, including Colts in the early morning of March 29, 1984 without the official announced in advance, suddenly moved from Baltimore The historic event in Indianapolis has been a big hit for a long time, and today's Oakland raiders are also threatening to move to Las Vegas and ask Auckland to build their new stadium. In the negotiating table where the team and the local government bargain about the funding of new stadiums, the right to host the Super Bowl becomes the heaviest bargaining chip. Based on past experience, when an NFL team has a new stadium, the chances of hosting a Super Bowl in that city will be almost 100%.
The Vikings are backed by the Minnesota government and are closely linked with the government's assessment of the Super Bowl's local economic benefits. In May 2014, when Minnesota Governor Mark Dayton was able to host the Super Bowl in 2018, The positive economic impact, given the exact estimate, 500 million US dollars, which is the answer given by Governor Dayton. Although the Super Bowl this year has ended, but the specific figures also need to wait until the future will be able to see the outcome, but according to the past several Super Bowl feedback, Governor Dayton given $ 500 million economic impact estimates, Obviously a bit underestimated.
According to data from the Seidman Research Institute under the State University of Arizona's Business School, the 49th Super Bowl-sponsored Granddale, Arizona, has cumulatively created a total of seven for Grantdale, Scott Dell and the metropolitan Phoenix Net economic benefits of 109 million US dollars. The fiftieth Super Bowl host city San Francisco Bay Area, more developed economic base, the city is also more massive. The super bowl brought about this session of the economic benefits, easily break the 800 million mark.
Despite the Minnesota's bitter mid-north terrain, the ultimate economic benefits of this Super Bowl may not be able to catch up with the San Francisco Bay Area, but expectations beyond Governor Dayton's prediction four years ago are still very promising.
Smashed out so much money, how to earn back from the hands of fans
Economic efficiency is a very general concept, but we can classify it in more detail and reflect this more abstract concept of economics in a more objective way of life. Here, we can roughly divide the economic benefits created by the Super Bowl into two categories: explicit and invisible, and then subdivide into smaller parts.
First, look at the obvious benefits, for a city, the most important is employment and taxation, both of which determine the stability and prosperity of a city. The new stadium and the Super Bowl to Minneapolis to create more jobs, how much tax increase, it has become the city government to make spared no expense to build a new stadium Super Bowl, the need to focus on the first goal.
Large-scale infrastructural projects are usually capable of adding a large number of temporary jobs in the short term and effectively stimulating domestic demand. This trick, "Work-for-Food," was used most vividly by President Roosevelt during World War II and helped save the United States from the economic crisis in the midst of a crisis of survival so as to avoid embarking on the path of fascism. Today, the new Vikings home construction project, which is named Bank Heights, and the largest public infrastructure project ever built in Minnesota require a huge demand for building materials such as steel, glass and chemical fiber In terms of job creation, according to the Minnesota Sports Facilities Council's official data, 4.1 million working hours were spent on this project, including a total of 1,127 workers working at its peak during the peak period, plus work positions such as building materials manufacturing, transportation and management positions, The new stadium from planning to completion, a total of create jobs up to 13,000, wage expenditures reached 300 million US dollars, will help Minnesota 20% of the unemployed to regain the job. It is worth mentioning that the ethnic composition of workers also reflects the diversity of people, accounting for less than 20% of Minnesota's population of the colored people, contributing 36% of the living capacity of the new stadium.
The process of building the stadium is temporary, but after the completion of the new stadium, the increase of its reception number will create more jobs to welcome the large number of fans who have poured into the match day. Tencent sports center in front of the report group interviewed a number of fans at random, depending on whether they hold the tickets, fans spent during the Super Bowl also varies. A fan from Washington DC revealed to Tencent Sports that he was a loyal supporter of the Patriots. Prior to this Super Bowl, he also followed the Patriots team to watch the 49th Super Bowl and the Super in Houston last year Bowl, but he did not disclose the price of tickets and hotels, just mentioned that he will spend 500-600 dollars in various kinds of diet and indoor transportation. And we interviewed Atlanta fans from Atlanta, who gave us the number of figures we made, their family budget for this Super Bowl trip, each of whom more than 10,000 US dollars, the ballot is the most important Overhead, there are a lot of hotel and transportation costs, they deliberately bought the camp of the Eagle fans, and strive to cheer for the Hawks.
In addition to fans of the participating Patriots and Hawks, we also interviewed a group of neutral fans from outside the state, who were fans of Packers from nearby Milwaukee. They did not buy the tickets they appeared in Minnesota during the game, just want to walk around the Super Bowl weekend to take a look at this tournament to experience the atmosphere, and at the time of the game to find a bar to watch . In fact, the United States contest, such a situation is still more common in the north. The year before last year the Chicago Cubs to participate in the American Baseball World Series, many Cubs fans will be infused into Wrigley's 100-year history of the famous stadium Wrigley Field early in the morning, sitting in the bar at the entrance is a day until The end of the game, only the bar around the stadium during the Super Bowl this game is also earned pours, not only high revenue, daily burst burst table, the cost will be reduced accordingly. A bar owner has disclosed that in the weeks before the Super Bowl, there would be brewers like Budweiser looking for them to do some promotional activities. With the increase in bar sales and the soaring consumption of beer, Local taxes can also be of great benefit because in the United States, sales tax is an extra-tax, while sales tax on alcoholic beverages is a relatively high level in consumer goods.
The federal tax, state tax and municipal tax three-tier system based on the U.S. characteristics are the most immediate and immediate examples of the cities. The high tax items in the city's tax revenue book are closely linked with the tourism industry. They are the consumption tax levied on the hotels, Alcohol tax levied on bars and restaurants, commuter tickets levied by ground-based public transport systems. GST and alcohol tax for hotels varies from city to city.
In front of Tencent interviewed the manager of Minnesota Marriott Hotel in downtown Minnesota. According to the manager's information, for the Super Bowl, the hotel has been booked for reservations since three years ago. In fact, according to the manager of the hotel, these three years The pre-order demand is based on the Marriott Hotel and the organizing committee signed a contract, only to open to businesses, organizations and the media, not open online booking system open to the fans. Deducting these reserved rooms, only 10% of the rooms are reserved for fans, part of the booking started more than a year ago, and the price is one quarter more expensive than usual. Therefore, fans want to book to the downtown hotel is very difficult, leaving only the suburbs there are some vacancies, convenient transportation hotel in Minneapolis is now a valuable non-market scarce resources.
Tourism City into a Super Bowl a big advantage
In 1967, when the first Super Bowl was set up in Los Angeles Memorial Stadium, the seats on the scene were not even satisfied. More than 10,000 seats were vacant there. The scene was rather embarrassing. To prevent the Second Super Bowl from continuing to suffer in the cold, then Union President Peter Rossell decided to relocate the second Super Bowl to Miami as the warm climate in the southern Florida resorts would allow more Fans have the motivation to go to the tournament, the concept of this genius also for the development of the Super Bowl, found the right pattern and ideas.
Since the birth of the Super Bowl, the tourist city has always been the hottest city in hosting the Super Bowl. Due to the lack of industrial base, tourist cities need great passenger traffic to boost consumption and increase tax revenue in the city. The sports competition, there is such a unique advantage, whether it is able to attract a large number of visitors within a short period of time to stimulate the local hotel, entertainment industry, but also as a vivid business card, not only to come to the tournament to experience the atmosphere of the contest Visitors flow around, increase the chances of repeat visitors, but also through the organization of competition to enhance the city's exposure, to attract tourists from all over the country and the world visit. For the tertiary industry, to obtain the opportunity to provide consumers with the first service is the key to success or failure, and Super Bowl, is an unparalleled godsend.
If you look at the list of cities hosting the Super Bowl, this feature of the tourist city is very obvious. Now hosting the 52nd Super Bowl, only 16 cities have held this nationwide prestigious competition, including topped Miami and New Orleans, held 10 contest, and with the host city in 2020 Miami, Miami and again from the list stand out. In addition to Miami, the names of Jacksonville and Tampa Bay, also from Florida, appear in the list, with the Tampa Bay hosting the Super Bowl for the fourth time as an emerging tourism city that is still under development. The expensive for the United States the largest city, Big Apple New York metropolitan area, but only held a Super Bowl, unexpectedly in this list to accompany the last seats.
However, with the hollowing-out of the U.S. industry, in recent years some cities with strong industrial bases in the past are now required to re-activate the development of the local economy through the construction of the new stadium and using the economic benefits brought about by the Super Bowl. . For example, last year's oil town / space industry city of Houston, this year's Minnesota, and next year's Atlanta, Georgia are the case. Therefore, hosting the Super Bowl can also serve as a historic turning point in an industrial transformation and become a spiritual impetus for every laborer in the city to bravely meet the challenges. Not only enhance the city's economic hard power, but also increased the cultural soft power, can be described as double-edged sword.
Conclusion
Now 50 years have passed, the Super Bowl from a sporting event, has completely become a fiery economic phenomenon. The application budget has also gone up. In recent years, it has become a geometric multiples of growth. In 1987, the Philadelphia Super Bowl funding was only 5 million US dollars, to billions of millions of Minneapolis today, the growth rate The rapid surpassing of imagination. At the same time, with the unlucky encounter with the Olympic Games in the United States, the opposition to the bid to host the Olympic Games in Chicago and the failure of the eventual bid will not hurt without any comparison. After a cold-hot session, the study of the economics of the Super Bowl and the localization of sports events Marketing, has become a hot topic, by numerous experts and scholars rush.
This year's Super Bowl ended in Minnesota. As a bystander, while enjoying a wonderful game, there are still many details on and off the court worth pondering and it is worth learning and drawing lessons from. Perhaps a few years later, nowadays the vast land of China where the sports industry is booming will also be able to run a local sports festival with great economic benefits like the Super Bowl, allowing people to enjoy the excitement of exciting sporting events while enjoying the sport Brought, real money, real benefits, and ultimately change our lives.
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